LicenseCompass

INSURANCE INTERMEDIARY (AGENT) License in Wisconsin

Quick Answer

To become an insurance agent in Wisconsin, you must complete pre-licensing education, pass the state exam, and pay approximately $225 in total fees. Wisconsin uniquely uses the term 'Insurance Intermediary' and is home to several major carriers including American Family Insurance and Acuity.

Education Required
40 hours
Exam
Wisconsin Insurance Producer Exam (Prometric)
Total Cost
$225 (est.)
Timeline
4-8 weeks
Background Check
Required
Renewal
Every 2 years

Requirements

INSURANCE INTERMEDIARY (AGENT) license in Wisconsin

gold
Education
Specific course required
Exam
State exam required
Background Check
Felony convictions prohibited
Continuing Education
Continuing education required to maintain license
Veterans Benefits
N/A - Not displayed

Estimated Costs Est.

Application Fee
$50
Exam Fee
$55
Renewal Fee
$50
Total Estimated Cost
$225

Licensing Agency

WI Office of the Commissioner of Insurance

Cost Breakdown

Estimated costs for getting your INSURANCE INTERMEDIARY (AGENT) license in Wisconsin. Values marked "Est." are extracted from official descriptions.

Enter the cost of your pre-licensing education program

$
Application FeeEst.$50
Exam FeeEst.$55
Total Estimated Cost$105

Fees marked "Est." are extracted from official descriptions and may not reflect current pricing. Verify with the Wisconsin licensing board.

INSURANCE INTERMEDIARY (AGENT) Salary in Wisconsin

Entry Level

$42,980

Median

$70,650

Experienced

$151,790

Source: Bureau of Labor Statistics. Salary data is for informational purposes only.

How to Get Licensed

Step-by-step roadmap to becoming a licensed INSURANCE INTERMEDIARY (AGENT) in Wisconsin.

  1. 1

    Complete Education Requirements

    Specific course required

  2. 2

    Submit Background Check

    Felony convictions prohibited

  3. 3

    Pass the Required Exam

    State exam required — Wisconsin Insurance Producer Exam (Prometric)

  4. 4

    Submit Your Application

    File your application with the licensing agency. Application fee: ~$50.

  5. 5

    Receive Your License

    Processing typically takes 4-8 weeks.

INSURANCE INTERMEDIARY (AGENT) Licensing in Wisconsin: What to Know

Wisconsin licenses insurance professionals as Insurance Intermediaries (the state's term for agents and brokers) through the Wisconsin Office of the Commissioner of Insurance (OCI). Wisconsin is unique in using the term 'intermediary' rather than 'producer' or 'agent,' which can cause confusion when comparing requirements across states. Wisconsin's insurance market is anchored by several major carriers headquartered in the state, including Acuity, American Family Insurance, CUNA Mutual Group, and Sentry Insurance. Madison and Milwaukee are the primary insurance industry centers. Wisconsin requires pre-licensing education of approximately 40 hours per major line of authority. The state's exposure to severe thunderstorms, tornadoes, hailstorms, and heavy winter weather drives Property and Casualty demand. Wisconsin's agricultural sector, including dairy and corn farming, creates demand for crop and farm insurance products. Criminal background checks are required. Continuing education is 24 hours biennially, including 3 hours of ethics. Wisconsin participates in NIPR for non-resident licensing.

Frequently Asked Questions

How much does a INSURANCE INTERMEDIARY (AGENT) license cost in Wisconsin?
The estimated total cost is $225, including application fees, exam fees ($55), and education costs.
How long does it take to get a INSURANCE INTERMEDIARY (AGENT) license in Wisconsin?
The process typically takes 4-8 weeks, depending on education completion and exam scheduling.
What exam do I need for a INSURANCE INTERMEDIARY (AGENT) license in Wisconsin?
You need to pass the Wisconsin Insurance Producer Exam (Prometric). State exam required

Considering another state?

Compare INSURANCE INTERMEDIARY (AGENT) requirements across states.

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Data from CareerOneStop (DOLETA/DEED). Last updated: February 14, 2026.